The Beginning


We were asked recently 'Why did you choose the brand name FAMARA'?   We love telling this story!  


In 2016 I came across a self development technique - that instructed the participants to spend one week repeating a mantra. "It's easy making money doing what you love" and to write down any inspiration that came to mind. 


I wrote down all the things I loved.

Adventure, Art, Individuality, Style, Golf, Sailing, Art, Beachlife, Natural fabrics, FAMARA beach, Surfing . . .

FAMARA beach is the most stunning beach I'd visited, not only the wide expanse of sand but also the majesty of the cliffs that run parallel, the turquoise crashing waves, the positive energy of the sports people that kite surf, run, surf and do yoga right there, but also it's where I learned to learn to love life again!


It seemed a perfect name for the brand I wanted to create. For people that love adventure, love sport, and love life! The inspiration for FAMARA was born.